NXP Semiconductors

Sander Arts, Vice President Corporate Communications and Branding NXP Semiconductors.

To succeed in today's market, our customers need to bring to life products that deliver the better sensory experiences consumers desire. NXP Semiconductors and NXP Software are the leader in vibrant media technologies that help engineers and designers develop products that deliver better sensory experiences. We invest to extend our Philips heritage as innovators in semiconductor solutions, from systems on a chip to single function ICs and software. Our vibrant media technologies make it easy to bring your product ideas to life. Creating better sensory experiences for consumers: brilliant images, crisp clear sound, and easy sharing of information in homes, cars, and mobile devices. All with exceptional effectiveness and efficiency. With NXP, you gain a competitive advantage that can be seen, heard and felt.

NXP offerings are a combination of:

• Insightful: We are driven by deep insights into what the customer and their end-users want to experience from our technology.
• Inventive: We create meaningful innovations in vibrant audio, video, communication and identification technology.
• Engaging: We are committed to support the growth and ambitions of our people and customers.
• Excellence: We have a passion to deliver excellence in everything we do, our work, financial performance and servicing our customers.

Growth of the NXP brand

The NXP brand goes from strength to strength. From the early visibility generated by the company launch in September 2006 until present day, the NXP brand has touched hundreds of thousands of people worldwide. Brand measurements conducted three months and then one year post launch demonstrated a three place increase in unaided brand awareness amongst design engineers, jumping from rank # 10 worldwide to rank # 7, placing NXP as well known today as we were under the Philips brand. And when asked which semiconductor companies the design engineers prefer to work with, NXP reaches a healthy second place! So why do so many engineers feel this way? Because, they say, NXP is a company who is forward-looking, whom they trust and whom they would recommend to colleagues.*

* Research conducted for NXP by Beacon Technologies Inc. using a blind survey in January and September 2007.

NXP Mood Movie [MPG] (11MB)